Building a fashion brand has never been easy, and these rising brands have made significant moves by adding unique and distinct designs to the fashion industry.

1. Saint Sintra

This New York-based Fashion brand creates ready-to-wear women’s outfits using youthful organic fabrics, deadstock, and recycled materials. Saint Sintra made her New York Fashion Week debut in September 2021, and this brand has since then attracted icons like Olivia Rodrigo and Sydney Sweeney of Kali Uchis, Japanese Breakfast, and Kim Petrasas fans.

Her Spring 2022 collection was inspired by the cartoons she spent most of her quarantine watching, such as Pink Panther and Star Trek. Her mission was to work with colors she found obnoxious and contradictory and to find a way to make them pretty. Saint Sintra’s Fall 2022 collections would be abandoning costume and delving into ready-to-wear outfits.

2. Puppets and Puppets

Puppets and Puppets is a New York-based fashion brand founded in 2018 by Carly Mark and Ayla Argentina. Puppets and Puppets’ spring 2022 collection featured fashion items with food-themed details, such as her Fruit printed denim and chocolate chip cookie bags. This collection also featured outfits with surreal absurdity; for instance, one of the models had cheese on her head, and saucers were attached to the butt of a toile skirt. Mark’s Fall 2022 collection was themed “Coven,” where her witchy emotions were indulged, and black was the dominant color in the collection. This collection featured inky black hand-knit sweaters with brocade corsets and black gothic moire court shoes.

3. Dauphinette

Olivia Cheng launched Dauphinette in 2018 when she was 18 years old. The mission of her brand is to make the happiest outerwear on earth.

This label is an upcoming fashion brand that uses upcycled fur coats and leather and luxury vintage to create fancy outfits. Cheng modifies fancy costumes with delicate details like embroideries, paintings, feathers, and crocheted designs.

Olivia Cheng fall/winter 2022 collection, which was titled “Tasting Menu,” explored unconventional tailoring techniques, fabrics, and quirky details. For instance, her collection featured a halter neck top designed from gold electroplated ginkgo leaves, silk shirts, and dresses designed with harvested beetle wings.

4. Private Policy

Creative Directors Haoran Li and Siying Qu launched private policy during New York Fashion Week in September 2015. The sole purpose of this brand is to break down the gender walls that the fashion industry has upheld for years. This New York-based fashion brand features genderless silhouettes and hybrid garments for models of different gender identities. Private Policy’s spring 2022 show will explore the idea of urban settings and how the creative directors will be combining organic forms of plants and total contrary elements to make breathtaking fashion pieces.

5. Diotima

Jamaican-born designer Rachel Scott launched this Brooklyn-born fashion label in 2020. This brand offers a women’s ready-to-wear label that showcases Rachel Scott’s life and career. She collaborated with artisans in her native Jamaica to modify and reinvent Jamaican traditional tailoring techniques, which are impossible to reproduce with modern machinery. This brand has offered intricate webbed crochet and gorgeous basketweave trench dresses. The theme for her Prefall 2022 collection centers on femininity and love. The collection features a Tropiques print on stretch-silk twill, resulting from collaborating with Caribbean artist and photographer Nadia Huggins.